Lest I wonder if my profession impacts the world, consider this article. Both fascinating and frightening. Technology is amoral: it is not intrinsically 'good' or 'bad', but can be applied to both ends. May God help us, and may He one day save us from ourselves in the return of the King.
How Obama's data crunchers helped him win
In late spring, the backroom number crunchers who powered Barack Obama's campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic group most likely to hand over cash, for a chance to dine in Hollywood with Clooney — and Obama.
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